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Inspiration

May 23, 2021

Taking The Next Step with Tyler Ravelle

Interview by
Joel Fuller

Inspiration

May 23, 2021

Taking The Next Step with Tyler Ravelle

Interview by
Joel Fuller
“I’ve always had confidence in my life, but struggled with the confidence to believe in my own creativity. We’re our own hardest critics. Isaac and Alex helped me bridge that gap and get work." – Tyler Ravelle

Tyler Ravelle is an action and adventure photographer based in Whistler, BC. Making the leap to full time freelance photography just a year ago, Tyler’s story is noteworthy and inspiring. His images are largely rooted in capturing the lifestyle and astonishing moments in moto and snow culture. Over the past year, he has quickly gained recognition with a beyond-its-time body of work. Some of the brands he’s worked with so far include: The North Face, Troy Lee Designs, Oneal, 686, Oakley, Quadlock, META, Backcountry.com, Leatherman, BN3TH, Cold Headwear, and Endeavour snowboards. He’s successfully done this by dialing in his own craft and aesthetic while investing in himself through education. Two of our workshops helped him discover newfound confidence to reach brands and get enough work to go full time.

A lot has happened in a year for Ty. His transition into photography began in 2020 when his work doing construction was put on hiatus for 3 months because of the initial COVID lockdowns. At that time, photography was already a big passion of his, cultivated by his love for the outdoors and action sports along with his background as a sponsored snowboarder. However, in those early moments he was only doing photo work on the side. Integrating the outdoors in his daily lifestyle had provided him with the knowledge and experience to gain access to remote and oftentimes dangerous areas in the backcountry which eventually shaped his photography. When his construction work fell through, he made the decision to pack his bags and move to Ucluelet, a surf town on Vancouver Island and dedicate this unique opportunity to pursue his own style and credibility as a photographer.

Jess Kimura, The North Face Athlete

Tyler invested in his own education by getting two Wildist Workshops: Alex Strohl’s “Adventure Photography Pro” and Isaac Johnston’s “How to Become a Freelance Photographer.” With unrestricted time on his hands and the urge to pave a path for himself, these workshops solved the biggest issue that stopped Tyler from making any career leaps: confidence. Lacking confidence in himself was not the issue, but lacking the confidence to believe in his creativity and to reach out to brands is what froze him from making strides towards full time photography. Bridging that gap from being a talented photographer with no work, to one that is sought after was the hardest part. These two Wildist workshops filled the void by giving him the confidence he needed to reach out to brands.

Through each course, he discovered how Alex and Isaac approach brands to get the work they want through many different channels. His biggest takeaways as a Wildist student:

“There’s an example of how Isaac relates to a snowboard brand, explaining to them how their split-board could make his life better, and how he wanted to help promote it for them. This was a bit of a revelation for me,” says Tyler. He has used that same kind of real-world empathy to connect with brands himself, conveying to them he lives the brand's intention along with the ability to capture it. During those three months he spent diving into the Wildist courses, he shot thousands of photos, tweaked his editing, built a portfolio, and discovered his own style. The whole experience expedited his photography and business journey.

“I don’t want to just be a photographer, I want to work with the brands I am stoked on and live an alternative lifestyle.” – Tyler Ravelle

Tyler Ravelle

One of the most stand-out moments for him in the past year was seeing his own name alongside that of Alex Strohl, Aaron Brimhall, and Drew Martin in Volume 21 of META. He photographed and wrote about a moto-inspired journey through the Coastal Mountains of British Columbia called The Time Is Now. A whole new wave of work started to flow in his direction from this publication. If you said a year ago he would be shooting for Troy Lee Designs, The North Face, or being published in META, he would’ve said you’ve got to be joking. This is when he knew he made the leap to photography full-time. His hard work and determination paid off.

When the world opens up again, Tyler wants to use all the experience he’s gained, his newfound confidence, and storytelling craft for creative jobs around the world.

“I’ve always had confidence in my life, but struggled with the confidence to believe in my own creativity. We’re our own hardest critics. Isaac and Alex helped me bridge that gap and get work." – Tyler Ravelle

Tyler Ravelle is an action and adventure photographer based in Whistler, BC. Making the leap to full time freelance photography just a year ago, Tyler’s story is noteworthy and inspiring. His images are largely rooted in capturing the lifestyle and astonishing moments in moto and snow culture. Over the past year, he has quickly gained recognition with a beyond-its-time body of work. Some of the brands he’s worked with so far include: The North Face, Troy Lee Designs, Oneal, 686, Oakley, Quadlock, META, Backcountry.com, Leatherman, BN3TH, Cold Headwear, and Endeavour snowboards. He’s successfully done this by dialing in his own craft and aesthetic while investing in himself through education. Two of our workshops helped him discover newfound confidence to reach brands and get enough work to go full time.

A lot has happened in a year for Ty. His transition into photography began in 2020 when his work doing construction was put on hiatus for 3 months because of the initial COVID lockdowns. At that time, photography was already a big passion of his, cultivated by his love for the outdoors and action sports along with his background as a sponsored snowboarder. However, in those early moments he was only doing photo work on the side. Integrating the outdoors in his daily lifestyle had provided him with the knowledge and experience to gain access to remote and oftentimes dangerous areas in the backcountry which eventually shaped his photography. When his construction work fell through, he made the decision to pack his bags and move to Ucluelet, a surf town on Vancouver Island and dedicate this unique opportunity to pursue his own style and credibility as a photographer.

Jess Kimura, The North Face Athlete

Tyler invested in his own education by getting two Wildist Workshops: Alex Strohl’s “Adventure Photography Pro” and Isaac Johnston’s “How to Become a Freelance Photographer.” With unrestricted time on his hands and the urge to pave a path for himself, these workshops solved the biggest issue that stopped Tyler from making any career leaps: confidence. Lacking confidence in himself was not the issue, but lacking the confidence to believe in his creativity and to reach out to brands is what froze him from making strides towards full time photography. Bridging that gap from being a talented photographer with no work, to one that is sought after was the hardest part. These two Wildist workshops filled the void by giving him the confidence he needed to reach out to brands.

Through each course, he discovered how Alex and Isaac approach brands to get the work they want through many different channels. His biggest takeaways as a Wildist student:

“There’s an example of how Isaac relates to a snowboard brand, explaining to them how their split-board could make his life better, and how he wanted to help promote it for them. This was a bit of a revelation for me,” says Tyler. He has used that same kind of real-world empathy to connect with brands himself, conveying to them he lives the brand's intention along with the ability to capture it. During those three months he spent diving into the Wildist courses, he shot thousands of photos, tweaked his editing, built a portfolio, and discovered his own style. The whole experience expedited his photography and business journey.

“I don’t want to just be a photographer, I want to work with the brands I am stoked on and live an alternative lifestyle.” – Tyler Ravelle

Tyler Ravelle

One of the most stand-out moments for him in the past year was seeing his own name alongside that of Alex Strohl, Aaron Brimhall, and Drew Martin in Volume 21 of META. He photographed and wrote about a moto-inspired journey through the Coastal Mountains of British Columbia called The Time Is Now. A whole new wave of work started to flow in his direction from this publication. If you said a year ago he would be shooting for Troy Lee Designs, The North Face, or being published in META, he would’ve said you’ve got to be joking. This is when he knew he made the leap to photography full-time. His hard work and determination paid off.

When the world opens up again, Tyler wants to use all the experience he’s gained, his newfound confidence, and storytelling craft for creative jobs around the world.

How to Become a Freelance Photographer

Learn how to solve for the problems that “prevent” photographers from going freelance.

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