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This Wild Idea: Landing Commercial Work through Personal Projects
16 Episodes
2hr Runtime
When Theron Humphrey set out to create a personal body of work, people started noticing. Now, Theron’s client roster includes Ford, Budweiser, Samsung, Land’s End, and Mercedes Benz — a career shaped by personal projects that gained serious traction.
  • Create a personal project with key elements for visibility
  • Develop your portfolio and niche to attract clients
  • Discover how to transform your photography through personal projects and attract the clients you want to work with
  • Get a look into Theron’s creative process on a shoot
  • Concept and manage self-produced shoots for brands
  • Direct friends vs. professional talent to accomplish your vision
  • Apply Theron’s expertise and creative approach to shooting in the field
#
Reviews
With assignments, live Q&A’s, and feedback sessions with RJ, enroll today to maximize your learning at the best price.
$149 
Enroll by May 4th to be invited to a Feedback Session with Theron and Maddie
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A 3-Part Series
Part 01
Fundamentals & Pre-Production
Part 02
Production
Part 03
Editing --
Live Now
Who is this made for?
Looking to make films that evoke emotion? This course can be taken by photographers who are expanding into filmmaking – or filmmakers who are ready to take their work to the next level.
This Wild Idea: Landing Commercial Work through Personal Projects
16 Episodes
2hr Runtime
When Theron Humphrey set out to create a personal body of work, people started noticing. Now, Theron’s client roster includes Ford, Budweiser, Samsung, Land’s End, and Mercedes Benz — a career shaped by personal projects that gained serious traction.
#
Reviews
$149 
No items found.
What You'll Learn
Create a personal project with key elements for visibility
Develop your portfolio and niche to attract clients
Discover how to transform your photography through personal projects and attract the clients you want to work with
Get a look into Theron's creative process on a shoot
Concept and manage self-produced shoots for brands
Direct friends vs. professional talent to accomplish your vision

FEATURED BY

No items found.
Reviews

Students give our workshops an
average of 4.8 out of 5 stars

10/10 would recommend!
Sasha Borog
A huge thank you to Graham, Joel, Theron & the rest of the team who made this workshop possible! The workshop itself was incredible but the feedback session made it even better. Having Theron review my work for the assignment and seeing his perspective really skyrocketed my growth. I have learned so much and have already been applying what I've learned every time I pick up my camera. Theron's workshop & feedback session was very inspiring and was worth every penny. I've taken a few Wildist workshops but this has been the most personable and the best one, in my experience. Can't wait to see more assignment-based workshops! But overall, 10/10! Y'all killed it!
Validating experience
Mike Hosier
As an amateur photographer, working through the session, and discussing my work with Theron was an incredibly humbling and validating expereince. I would definitely do it again.
Fresh perspective
Lara Vukson
Theron has a gift for teaching. I so enjoyed this workshop. It was the perfect reset for me. I left feeling recharged and inspired! As a creative professional it’s critical we make the time to keep learning and pushing the boundaries to evolve and improve the work. Thank you for the time and thoughtful critique. If we don’t squirm a bit and leave our comfort zone we cannot grow. I’d recommend this class highly to photographers of any level.

Sasha Borog

@sashimi.borogini

June 8, 2021

10/10 would recommend!

A huge thank you to Graham, Joel, Theron & the rest of the team who made this workshop possible! The workshop itself was incredible but the feedback session made it even better. Having Theron review my work for the assignment and seeing his perspective really skyrocketed my growth. I have learned so much and have already been applying what I've learned every time I pick up my camera. Theron's workshop & feedback session was very inspiring and was worth every penny. I've taken a few Wildist workshops but this has been the most personable and the best one, in my experience. Can't wait to see more assignment-based workshops! But overall, 10/10! Y'all killed it!

Sasha Borog

June 8, 2021

Mike Hosier

@mikehosier

June 4, 2021

Validating experience

As an amateur photographer, working through the session, and discussing my work with Theron was an incredibly humbling and validating expereince. I would definitely do it again.

Mike Hosier

June 4, 2021

Lara Vukson

@laravukson

June 2, 2021

Fresh perspective

Theron has a gift for teaching. I so enjoyed this workshop. It was the perfect reset for me. I left feeling recharged and inspired! As a creative professional it’s critical we make the time to keep learning and pushing the boundaries to evolve and improve the work. Thank you for the time and thoughtful critique. If we don’t squirm a bit and leave our comfort zone we cannot grow. I’d recommend this class highly to photographers of any level.

Lara Vukson

June 2, 2021

Samantha Goeke

@sgoeke0924

May 30, 2021

Will get you excited about photography!

I have been tossing around the idea of diving into photography for a while. After doing this workshop I am so excited to start my journey/story. It's about sharing your passion with the world and letting people see your viewpoint....I can't wait to begin my passion project :)

Samantha Goeke

May 30, 2021

Lori Rice

May 19, 2021

A really enjoyable course!

I really enjoyed getting an inside look at Theron's philosophy and approach to his photography work. I picked up so many good points to help me better define the work that I do and the direction I want to go with it. I did have to go back and watch a few things because Maddie was so happily distracting. I found myself watching her and missed what he said. Ha! I felt like this course was true to how it was advertised - approach and tips for getting commercial work. Next, I'd love to see a little more technical course from Theron that shares his how and why for gear, light capture, and angles for the outdoor shoots like those shared in this course. I'm really inspired by the simplicity of his production.

Lori Rice

May 19, 2021

Will get you excited about photography!
Samantha Goeke
I have been tossing around the idea of diving into photography for a while. After doing this workshop I am so excited to start my journey/story. It's about sharing your passion with the world and letting people see your viewpoint....I can't wait to begin my passion project :)
10/10 would recommend!
Sasha Borog
A huge thank you to Graham, Joel, Theron & the rest of the team who made this workshop possible! The workshop itself was incredible but the feedback session made it even better. Having Theron review my work for the assignment and seeing his perspective really skyrocketed my growth. I have learned so much and have already been applying what I've learned every time I pick up my camera. Theron's workshop & feedback session was very inspiring and was worth every penny. I've taken a few Wildist workshops but this has been the most personable and the best one, in my experience. Can't wait to see more assignment-based workshops! But overall, 10/10! Y'all killed it!
Validating experience
Mike Hosier
As an amateur photographer, working through the session, and discussing my work with Theron was an incredibly humbling and validating expereince. I would definitely do it again.
Fresh perspective
Lara Vukson
Theron has a gift for teaching. I so enjoyed this workshop. It was the perfect reset for me. I left feeling recharged and inspired! As a creative professional it’s critical we make the time to keep learning and pushing the boundaries to evolve and improve the work. Thank you for the time and thoughtful critique. If we don’t squirm a bit and leave our comfort zone we cannot grow. I’d recommend this class highly to photographers of any level.
A really enjoyable course!
Lori Rice
I really enjoyed getting an inside look at Theron's philosophy and approach to his photography work. I picked up so many good points to help me better define the work that I do and the direction I want to go with it. I did have to go back and watch a few things because Maddie was so happily distracting. I found myself watching her and missed what he said. Ha! I felt like this course was true to how it was advertised - approach and tips for getting commercial work. Next, I'd love to see a little more technical course from Theron that shares his how and why for gear, light capture, and angles for the outdoor shoots like those shared in this course. I'm really inspired by the simplicity of his production.
All the Episodes
1:43

Ep

1

Workshop Welcome

Theron and Maddie welcome you to the workshop! Theron walks you through the focus of the workshop, why photography has to come from the heart, and what he hopes you will gain from from the workshop.

4:41

Ep

2

The Importance of Studying Photographic History

Theron demonstrates how photography of the past has affected and inspired our work today, and why it’s important to recognize and appreciate that. Follow along in this immersive episode to see what inspires his work, and how he uses those influences to advance his photography every day.

8:02

Ep

3

Light, Composition, and Image Making

With a Masters in Fine Art’s Degree of Photography, Theron has an incredible perspective on image making, and all of the elements that play a part in taking creating memorable photos. Hear his perspective on light, composition, and why it is so important to share your work with peers for feedback.

3:09

Ep

4

Assignment: Footwear Brand

In this two part assignment, Theron tasks you with a photo assignment to take actionable strides in your photography. Early adopters of the workshop will be invited to participate in a private feedback session with Theron where he will personally critique student’s photo assignments - Enroll by May 4th 2021 to be included in this opportunity!

7:21

Ep

5

Relationships with Your Subject

There is an art to building a relationship with your subject, and it takes time. Over the years Theron has developed a method to create great images by taking that time, and he walks you through those steps in this episode. To inspire growth in your own photography journey Theron offers another assignment to put his method into action.

7:25

Ep

6

The Importance of Personal Projects

In this episode Theron will walk you through real life examples of how his own personal projects have allowed him to attract brands he wants to work with. He continues to advance his career by creating the work he wants to get hired for, and explains how a personal project is the ultimate driver of getting paid work.

13:58

Ep

7

Theron's Personal Project: This Wild Idea

Theron discusses his largest personal project to date, This Wild Idea, which helped launch his career. First gain an understanding of the project, and then listen as he breaks down what paved the way to its success which you can apply in your own project.

20:50

Ep

8

Elements of a Successful Personal Project

Expanding on the previous episode, Theron goes into more detail on the key elements that are necessary for a successful personal project. Through the journey of a personal project there are a myriad of benefits that will help hone and shape your photography, which are broken down to stress the importance of starting a project of your own.

9:20

Ep

9

Reviewing Previous Work

Executing creative concepts are key to creating successful images. Theron reviews some of his favorite photos and breaks down how he brought his vision to life.

10:00

Ep

10

Early Career Mistakes and How to Avoid Them

Through his Career Theron has learned a thing or two about working with commercial clients, and shares those learning experiences to help save you the learning curve. These mistakes have also helped shape his approach when working with brands, and even increase the scope of work in a direction he guides them towards.

5:55

Ep

11

Pushing Through Creative Burn Out

Theron speaks openly of times that he found his photography in a rut, and what he does to feel inspired again and reinvigorated to pick back up his camera. Reminding you that it is ok to take a break, there he discusses the valuable lessons of persistence with your work.

5:43

Ep

12

Communicating with Brands

With a decade of experience collaborating with brands Theron discusses the main channels he focuses on to communicate with clients, complete with some learning experiences along the way, and why it is so important to stay true to your values.

8:38

Ep

13

Insight and Approach to Commercial Work

With clients such as Ford, Budweiser, and Samsung, brands clearly trust Theron to create the imagery they are looking for but this is not by accident. Theron talks about the ways he works with his clients to gain their trust, communicate their vision, and execute a self produced shoot confidently.

2:44

Ep

14

Working with Talent on Commercial Shoots

During his personal project This Wild Idea, Theron photographed 365 people. In the process he developed a way to activate his subjects to ensure he can capture the most natural and candid moments possible.

21:10

Ep

15

Making the Best of Bad Weather

Some days things don’t go as planned, but Theron pushes through and makes the best of it during a rainy shoot on the coast of Oregon. In this interactive field shoot, see Theron in action as he meets with his talent Sophie, approaches a self directed shoot, and allows the shots to unfold naturally by being observant in the space.

5:32

Ep

16

Directing the Hero Shots

Hoping for better weather, Theron returns to the coast where he strikes gold with a beautiful sunset. Watch and learn as he directs his talent Sophie toward his final shot hero of the day, before bidding you farewell and good luck on your own journey.

31:51

Ep

17

Talking Personal Projects with Ben Moon

Theron sits down with for a fireside chat fellow photographer Ben Moon, to discuss all things from Ben’s most well known personal project Denali, to the other notable pursuits that have shaped his career.

Workshop
Resources
We are still working on the downloads for this workshop.
They'll be added here shortly!
This Wild Idea: Landing Commercial Work through Personal Projects

Theron Humphrey

This Wild Idea: Landing Commercial Work through Personal Projects

Theron Humphrey

Be the first to know when Theron’s first-ever workshop drops.

By providing an email address here, you are agreeing to share your email with Wildist and the Instructor.

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Create the work you want to get hired for

Theron set out on his first personal project ‘This Wild Idea’ with a goal to travel to all 50 states and shoot 365 portraits of a new face he met each day along the way. His vision to create a body or work with purpose provided more career momentum than he could have imagined.

Theron’s client list includes Ford, Budweiser, Samsung, Land’s End, and Mercedes-Benz. In his new workshop, learn the elements of a successful personal project and how to attract the clients you want to work with.

Meet Your New Instructor: RJ Bruni

Watch for Free

Watch the Trailer

What You'll Learn

  • Create a personal project with key elements for visibility
  • Develop your portfolio and niche to attract clients
  • Discover how to transform your photography through personal projects and attract the clients you want to work with
  • Get a look into Theron’s creative process on a shoot
  • Concept and manage self-produced shoots for brands
  • Direct friends vs. professional talent to accomplish your vision
  • Apply Theron’s expertise and creative approach to shooting in the field
A 3-Part Series
A New Type of Workshop
  • 01
    Stay focused and on track
    Creating a film takes time - this new method allows you to focus in
  • 02
    Complete your assignments
    Each assignment is designed so you can create a better film
  • 03
    Encourage one another
    Share ideas, critiques, and conversation with other students in the course
The Essential Outdoor Skills Workshop Giveaway
Sign up for a chance to win 1 of 5 free workshops!
If you purchase the workshop now, we will refund you if you win!
We will announce the winners soon!
Oops! Something went wrong while submitting the form.
By entering this giveaway, you are agreeing to share your email with Wildist and Isaac Johnston.
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Exclusive To This Workshop

  • The never heard before story of Alex
  • An debut interview with his parents about his upbringing
  • The story of how his career really started
  • A very personal field day where Alex photographs his dad in his farm : so you can see the approach and get better at photographing your loved ones, making intimate portraits.
  • An interview with alpine photographer Ben Tibbets on determination and motivation
  • A printable book with workshop summary and exercises for growth

Workshop Episodes

Just Added

Ep

1

Workshop Welcome

Theron and Maddie welcome you to the workshop! Theron walks you through the focus of the workshop, why photography has to come from the heart, and what he hopes you will gain from from the workshop.

1:43
Just Added

Ep

2

The Importance of Studying Photographic History

Theron demonstrates how photography of the past has affected and inspired our work today, and why it’s important to recognize and appreciate that. Follow along in this immersive episode to see what inspires his work, and how he uses those influences to advance his photography every day.

4:41
Just Added

Ep

3

Light, Composition, and Image Making

With a Masters in Fine Art’s Degree of Photography, Theron has an incredible perspective on image making, and all of the elements that play a part in taking creating memorable photos. Hear his perspective on light, composition, and why it is so important to share your work with peers for feedback.

8:02
Just Added

Ep

4

Assignment: Footwear Brand

In this two part assignment, Theron tasks you with a photo assignment to take actionable strides in your photography. Early adopters of the workshop will be invited to participate in a private feedback session with Theron where he will personally critique student’s photo assignments - Enroll by May 4th 2021 to be included in this opportunity!

3:09
Just Added

Ep

5

Relationships with Your Subject

There is an art to building a relationship with your subject, and it takes time. Over the years Theron has developed a method to create great images by taking that time, and he walks you through those steps in this episode. To inspire growth in your own photography journey Theron offers another assignment to put his method into action.

7:21
Just Added

Ep

6

The Importance of Personal Projects

In this episode Theron will walk you through real life examples of how his own personal projects have allowed him to attract brands he wants to work with. He continues to advance his career by creating the work he wants to get hired for, and explains how a personal project is the ultimate driver of getting paid work.

7:25
Just Added

Ep

7

Theron's Personal Project: This Wild Idea

Theron discusses his largest personal project to date, This Wild Idea, which helped launch his career. First gain an understanding of the project, and then listen as he breaks down what paved the way to its success which you can apply in your own project.

13:58
Just Added

Ep

8

Elements of a Successful Personal Project

Expanding on the previous episode, Theron goes into more detail on the key elements that are necessary for a successful personal project. Through the journey of a personal project there are a myriad of benefits that will help hone and shape your photography, which are broken down to stress the importance of starting a project of your own.

20:50
Just Added

Ep

9

Reviewing Previous Work

Executing creative concepts are key to creating successful images. Theron reviews some of his favorite photos and breaks down how he brought his vision to life.

9:20
Just Added

Ep

10

Early Career Mistakes and How to Avoid Them

Through his Career Theron has learned a thing or two about working with commercial clients, and shares those learning experiences to help save you the learning curve. These mistakes have also helped shape his approach when working with brands, and even increase the scope of work in a direction he guides them towards.

10:00
Just Added

Ep

11

Pushing Through Creative Burn Out

Theron speaks openly of times that he found his photography in a rut, and what he does to feel inspired again and reinvigorated to pick back up his camera. Reminding you that it is ok to take a break, there he discusses the valuable lessons of persistence with your work.

5:55
Just Added

Ep

12

Communicating with Brands

With a decade of experience collaborating with brands Theron discusses the main channels he focuses on to communicate with clients, complete with some learning experiences along the way, and why it is so important to stay true to your values.

5:43
Just Added

Ep

13

Insight and Approach to Commercial Work

With clients such as Ford, Budweiser, and Samsung, brands clearly trust Theron to create the imagery they are looking for but this is not by accident. Theron talks about the ways he works with his clients to gain their trust, communicate their vision, and execute a self produced shoot confidently.

8:38
Just Added

Ep

14

Working with Talent on Commercial Shoots

During his personal project This Wild Idea, Theron photographed 365 people. In the process he developed a way to activate his subjects to ensure he can capture the most natural and candid moments possible.

2:44
Just Added

Ep

15

Making the Best of Bad Weather

Some days things don’t go as planned, but Theron pushes through and makes the best of it during a rainy shoot on the coast of Oregon. In this interactive field shoot, see Theron in action as he meets with his talent Sophie, approaches a self directed shoot, and allows the shots to unfold naturally by being observant in the space.

21:10
Just Added

Ep

16

Directing the Hero Shots

Hoping for better weather, Theron returns to the coast where he strikes gold with a beautiful sunset. Watch and learn as he directs his talent Sophie toward his final shot hero of the day, before bidding you farewell and good luck on your own journey.

5:32
Just Added

Ep

17

Talking Personal Projects with Ben Moon

Theron sits down with for a fireside chat fellow photographer Ben Moon, to discuss all things from Ben’s most well known personal project Denali, to the other notable pursuits that have shaped his career.

31:51
What You'll Learn
Create a personal project with key elements for visibility
Develop your portfolio and niche to attract clients
Discover how to transform your photography through personal projects and attract the clients you want to work with
Get a look into Theron's creative process on a shoot
Concept and manage self-produced shoots for brands
Direct friends vs. professional talent to accomplish your vision
  • 16 Episodes
  • 2hr Runtime
  • 16 Episodes
  • 2hr Runtime
  • Bonus Interview

$149 
Watch instantly.
One-time payment.

Workshop Episodes

Part 01
Fundamentals & Pre-Production
Live
1:43
Just Added

1

.

Workshop Welcome

Theron and Maddie welcome you to the workshop! Theron walks you through the focus of the workshop, why photography has to come from the heart, and what he hopes you will gain from from the workshop.

4:41
Just Added

2

.

The Importance of Studying Photographic History

Theron demonstrates how photography of the past has affected and inspired our work today, and why it’s important to recognize and appreciate that. Follow along in this immersive episode to see what inspires his work, and how he uses those influences to advance his photography every day.

8:02
Just Added

3

.

Light, Composition, and Image Making

With a Masters in Fine Art’s Degree of Photography, Theron has an incredible perspective on image making, and all of the elements that play a part in taking creating memorable photos. Hear his perspective on light, composition, and why it is so important to share your work with peers for feedback.

3:09
Just Added

4

.

Assignment: Footwear Brand

In this two part assignment, Theron tasks you with a photo assignment to take actionable strides in your photography. Early adopters of the workshop will be invited to participate in a private feedback session with Theron where he will personally critique student’s photo assignments - Enroll by May 4th 2021 to be included in this opportunity!

7:21
Just Added

5

.

Relationships with Your Subject

There is an art to building a relationship with your subject, and it takes time. Over the years Theron has developed a method to create great images by taking that time, and he walks you through those steps in this episode. To inspire growth in your own photography journey Theron offers another assignment to put his method into action.

7:25
Just Added

6

.

The Importance of Personal Projects

In this episode Theron will walk you through real life examples of how his own personal projects have allowed him to attract brands he wants to work with. He continues to advance his career by creating the work he wants to get hired for, and explains how a personal project is the ultimate driver of getting paid work.

13:58
Just Added

7

.

Theron's Personal Project: This Wild Idea

Theron discusses his largest personal project to date, This Wild Idea, which helped launch his career. First gain an understanding of the project, and then listen as he breaks down what paved the way to its success which you can apply in your own project.

20:50
Just Added

8

.

Elements of a Successful Personal Project

Expanding on the previous episode, Theron goes into more detail on the key elements that are necessary for a successful personal project. Through the journey of a personal project there are a myriad of benefits that will help hone and shape your photography, which are broken down to stress the importance of starting a project of your own.

9:20
Just Added

9

.

Reviewing Previous Work

Executing creative concepts are key to creating successful images. Theron reviews some of his favorite photos and breaks down how he brought his vision to life.

10:00
Just Added

10

.

Early Career Mistakes and How to Avoid Them

Through his Career Theron has learned a thing or two about working with commercial clients, and shares those learning experiences to help save you the learning curve. These mistakes have also helped shape his approach when working with brands, and even increase the scope of work in a direction he guides them towards.

5:55
Just Added

11

.

Pushing Through Creative Burn Out

Theron speaks openly of times that he found his photography in a rut, and what he does to feel inspired again and reinvigorated to pick back up his camera. Reminding you that it is ok to take a break, there he discusses the valuable lessons of persistence with your work.

5:43
Just Added

12

.

Communicating with Brands

With a decade of experience collaborating with brands Theron discusses the main channels he focuses on to communicate with clients, complete with some learning experiences along the way, and why it is so important to stay true to your values.

8:38
Just Added

13

.

Insight and Approach to Commercial Work

With clients such as Ford, Budweiser, and Samsung, brands clearly trust Theron to create the imagery they are looking for but this is not by accident. Theron talks about the ways he works with his clients to gain their trust, communicate their vision, and execute a self produced shoot confidently.

2:44
Just Added

14

.

Working with Talent on Commercial Shoots

During his personal project This Wild Idea, Theron photographed 365 people. In the process he developed a way to activate his subjects to ensure he can capture the most natural and candid moments possible.

21:10
Just Added

15

.

Making the Best of Bad Weather

Some days things don’t go as planned, but Theron pushes through and makes the best of it during a rainy shoot on the coast of Oregon. In this interactive field shoot, see Theron in action as he meets with his talent Sophie, approaches a self directed shoot, and allows the shots to unfold naturally by being observant in the space.

5:32
Just Added

16

.

Directing the Hero Shots

Hoping for better weather, Theron returns to the coast where he strikes gold with a beautiful sunset. Watch and learn as he directs his talent Sophie toward his final shot hero of the day, before bidding you farewell and good luck on your own journey.

31:51
Just Added

17

.

Talking Personal Projects with Ben Moon

Theron sits down with for a fireside chat fellow photographer Ben Moon, to discuss all things from Ben’s most well known personal project Denali, to the other notable pursuits that have shaped his career.

Part 02
Production
Live
No items found.
Part 03
Editing
Live
No items found.
Enroll now at the lowest price of $129
  • 16 Episodes
  • 2hr Runtime
  • Bonus Interview
  • Bonus
    Downloadable Templates
    Pre-production Check-list, Creative Brief, and Pitch Deck

$149 
Watch instantly.
One-time payment.
Or
Theron Humphrey
I was born and raised in coastal North Carolina; it’s the sort of place with sandy soil you can’t forget. Growing up I spent a lot of time on my Granddad’s farm. I’ll always remember sitting in his den listening to stories and there always being one too many logs on the fire.
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