Theron set out on his first personal project ‘This Wild Idea’ with a goal to travel to all 50 states and shoot 365 portraits of a new face he met each day along the way. His vision to create a body or work with purpose provided more career momentum than he could have imagined. Theron’s client list includes Ford, Budweiser, Samsung, Land’s End, and Mercedes-Benz. In his new workshop, learn the elements of a successful personal project and how to attract the clients you want to work with.